Marketing Program Guide
Marketing Program Guide
Marketing Program Guide for Degree in Three
College: RCB
Department: Marketing and Business Information Systems
Degree: Bachelor of Science in Marketing
Updated: 6/2017
Fall 1 = 18 credits
Course 1: College Comp I (3)
Course 2: Calc Tech/Applications (MATH 03.125 ) (3)
Course 3: Macroeconomics (ECO 04.101) (3)
Course 4: Marketing & Bus. Environ (RS) (MKT 09.101) (3)
Course 5: HHL elective (3)
Course 6: Non-program elective (3)
Spring 1 = 18 credits
Course 1: College Comp II (ENGL 01.112) (3)
Course 2: Statistics I (STAT 02.260) (3)
Course 3: Microeconomics (ECO 04.102) (3)
Course 4: Principles of Marketing (MKT 09.200) (3)
Course 5: Artistic Creative Experience (3)
Course 6: GE Computing Elective (3)
Summer 1 = 6 credits
Course 1: Free Elective (2)
Course 2: Lab Science (4)
Benchmarks:
At the end of Year 1, 40 semester hours are completed. Successful completion of College Comp I and II. 2.75 GPA.
Fall 2 = 18 credits
Course 1: Principles of Accounting I (ACC03.210) (3)
Course 2: Legal Environment (MGT 98.242) (3)
Course 3: Social/Behavioral Science elective (3)
Course 4: Mgt. Info Systems (MIS 02.22) (3)
Course 5: History/Humanities/Lang (LIT) (3)
Course 6: Public Speaking (CMS 06.202) (3)
Spring 2 = 18 credits
Course 1: Principles of Accounting II (ACC 03.211) (3)
Course 2: Organizational Behavior (MGT 06.309) (3)
Course 3: Consumer Behavior (MKT 09.376) (3)
Course 4: International Marketing (MG) (MKT 09.379) (3)
Course 5: Marketing Elective (3)
Course 6: Marketing Elective (3)
Summer 2 = 6 credits
Course 1: Supervised Internship in Marketing (MKT 09.403) (3)
Course 2: Non-program elective (3)
Benchmarks:
At the end of Year 2, 84 semester hours are completed. Accounting I and II are completed. 2.75 GPA.
Fall 3 = 18 credits
Course 1: Principles of Finance (FIN 04.300) (3)
Course 2: Research Methods/Market (WI) (MKT 09.384) (3)
Course 3: Marketing Elective (3)
Course 4: Operations Management (MGT 06.305) (3)
Course 5: Non-program elective (3)
Course 6: Non-program elective (3)
Spring 3 = 18 credits
Course 1: Business Policy (MGT 06.402) (3)
Course 2: Strategic Marketing Mgt. (MKT 09.403) (3)
Course 3: Marketing Elective (3)
Course 4: Marketing Elective (3)
Course 5: Free Elective (3)
Course 6: Free Elective (3)
Benchmarks: At the end of Year 3, 120 semester hours are completed. 2.5 Business GPA. 2.0 overall GPA.
Rowan Experience Checklist:
____ Rowan Seminar (RS) – freshman
____ Multicultural or Global (M/G)
____ Literature (LIT)
____ Artistic & Creative Experience (ACE)
____ Writing Intensive (WI)
____ Public Speaking (PS)
____ Laboratory Science (LAB)