Amanda Coltri, MSL

Amanda Coltri, MSL

Amanda Coltri, MSL
Associate Director, CRM & Digital Strategy

Amanda Coltri, MSL

Contact Info
(856) 256-5477

Biography

Amanda Coltri, MSL is associate director of CRM and digital strategy at Rowan University (NJ). Her professional scope involves assessment and strategic integration of technical, data-driven systems, processes, and policies. Amanda leads cross-departmental teams to enhance the digital space and strategizes unique, cost-effective real-world solutions that amplify digital impact. She oversees the University's Slate CRM governance and change management team, aimed at enhancing system usage, building capacity across departments, and expanding enterprise-level implementation and development.

Currently, Amanda serves on a number of University boards and committees; as vice chair of the Women’s Alliance Network, marketing chair the First-Generation Task Force, and as a member of the Rowan Thrive Well-Being subcommittee, the Women and Gender Studies Council, and the University of the Future Rowan Portal subcommittee.

Prior to her role at Rowan, Amanda deployed successful strategies in digital marketing, CRM development, website management, and high-visibility digital corporate projects as the lead digital developer in the Philadelphia Eagles front office. Other previous roles include managing relational information systems and website development at Montgomery County Community College (PA) and Rosemont College (PA).

A proud lifelong first-generation student, Amanda is currently a candidate in Rowan University’s educational leadership doctoral program. Her research interests include the evolution and future of digital student support services, the impact of new technologies on higher education communications strategies, and asset-based support models for first-generation students.

Amanda’s educational background features a holistic liberal arts approach, consisting of extensive work in natural sciences, humanities, and social science. In 2013, she earned a master’s in sports leadership from Northeastern University, focusing primarily on research involving underserved student-athlete populations. In 2004, Amanda was awarded a dual degree in philosophy and geology from Bryn Mawr College. Her philosophy thesis explored existential phenomenology and Simone de Beauvoir’s Woman as Other and her geology thesis presented a mixed methods approach to evaluating the quality of children’s earth science educational materials.