Behavior and Interaction

Behavior and Interaction

When designing, it is important to think about how your target audience might interact with your website. Thinking about these behaviors will allow you to anticipate future interactions, which will in turn provide you the opportunity to create your design with these user behaviors already in mind. The field known as Interaction Design studies this very concept – here are some basic questions that you could easily ask yourself:

Do you want your user to go through a specific process or workflow?

If so:

  • Does your site inform the user what is the first step?
  • Does your site inform and lead the user what they can do?
  • Does your site inform the user what are the necessary steps?

Do you want your user to click on a specific element?

If so:

  • Did you give the user a clue about what is clickable?
  • Are you following Call to Action best practices?

Does a person who is unfamiliar with your website find specific tasks easy to accomplish?

If not:

  • Try removing content that is not specific to (or helps provide insight into) completing a major goal and keep an eye out for duplicate content that is labeled in various ways.
  • Look for areas where logical information can concise and chunked together on a page.