Digital Content

Digital Content

Digital Content

About Us

Focused on the Division of Student Affairs’ core missions of recruitment, enrollment management and retention, our digital content team crafts communications to engage prospective students.  Our team leverages content marketing, which is useful, informative and entertaining digital content that is relevant to the brand, without “selling” the brand.

An example:

  • Advertising: A billboard on Route 322 promoting Rowan’s journalism program.
  • Public relations: Pitching to the South Jersey Times, to get newspaper coverage of the Rowan journalism program.
  • Content marketing: A behind-the-scenes video glimpse into producing The Whit the night of a deadline.

The Division of Student Affairs is rich with stories about the student experience. Our digital content team strategizes how to find and share these stories in entertaining ways, through content marketing.

Forget binging on Netflix. We want prospective students and their parents to binge on the Division of Student Affairs’ YouTube channel and blog … and then sign up for a tour or open house, because they feel connected to, and excited about, Rowan University.  

P.S.

We would love to hear from you! People are what make our stories. Please email Cristin Kastner Farney or Jennifer Green with snippets about students we should highlight, people who would want to participate in our videos or photo shoots, or students who want to volunteer to produce content with us. We only need a few words, and we'll take it from there!

Our Platforms

Subscribe to our YouTube channel: Division of Student Affairs Rowan University

Read and share our Rowan blog stories

Download from our Flickr account